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Brand and Editorial Design.

blending hand-drawn typography, raw textures, and intentional imperfections.

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About

My name is  Rachael Ousley, and my primary areas of focus as a designer are brand and editorial design.

I create work that lives in the space between structure and disruption—blending hand-drawn typography, raw textures, and intentional imperfections with the clean, deliberate design of curated editorial work. My process begins with physical mark-making and evolves digitally, allowing accidents, grit, and human touch to guide the final form. I’m influenced by rule-breakers like David Carson and Jon Contino, as well as the nostalgic, value-driven ethos of Paige Mycoskie’s Aviator Nation, and I have a deep appreciation for the timeless craft of magazine cover and coffee-table book design. My work aims to challenge assumptions, reframe the familiar, and resonate with people who value storytelling, texture, and design that feels both deeply human and deliberately considered.

Portfolio

my work

A refined portfolio highlighting my work in brand identity, poster and editorial design, and select case studies.

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Contact

For inquiries or collaborations, reach out to discuss how we can bring your brand vision to life.

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